Do you remember the first time you were very excited to get dressed?
Wow, this question brings me back to the days of elementary. I believe it was fourth grade when my parents built enough confidence in me to dress myself for school. I remember when anytime I’ve gotten a new shirt, a pair of sneakers, a hat or even a pant or jean; I would be very excited to put together my outfit for the next day (usually Fridays). Thursday nights comprised of me staying up later to wash and iron the shirt or pant I needed so badly to make my outfit complete. Even though fashion or style wasn’t highly recognized by your peers in the fourth grade; the one or two compliments received during recess were very much appreciated.
When did you start feeling this euphoric high?
Euphoric-intensely happy or confident: (credits to Dictionary.com)
What started as excitement in elementary transitioned to my weekends during high school. Now that we have access to fake IDs, we are attending social events (e.g. night clubs and lounges) with people that are 5-10 years older. For these weekend nights, getting fresh was the only thing (for me anyways). Now the 1-2 compliments evolved into exponential admirable stares from an older generation. This feeling was worth chasing.
At this time music became a requirement whenever I got dressed for the night. Music is definitely a huge factor when picking and styling outfits. The mix of good music and fashion was the equation to experiencing a euphoric high. If you still don’t know what it is like to be in a state of euphoria; the next time you are getting dressed put on your current favorite song and turn it as loud as you can while you are getting dressed. You will notice it once you start to begin foreseeing your future and smiling because of the intense happiness you’ve created for yourself.
Why is this even a blog topic?
Well when people ask us our purpose besides creating fresh, jiggy and dope clothing. We tell them this; we like people to experience euphoria when they wear our items. The knowing that they share the same vision as we do where many will not understand is mad dope. Who would have thought a year ago Americans or other cultures would be wearing Arabic text on their heads? A lot of people won’t do that, but for the people that are wearing our hats let us know there are people that share our vision. The vision of not caring about how we may be judged because that shit is dope! We are taking baby steps to introducing our culture to our customers. Fashion and style is art, creative and originates from within us. Walking into a night lounge with joggers and still having more confidence than that lawyer in his $2,000 suit is priceless. If he looks at you weird, he doesn’t see the visions…
A lot of people asked us why Arabic text and not English?
Our answer is why not? We have nothing against the English text, but how many hats you’ve seen on people’s heads with English text? We wanted to step outside the box with this snapback since this was the first item our customers would be able to purchase. It was more of a statement piece for us. We wanted to experiment with people and read their responses to wearing a hat with text that is commonly referenced to terrorism in America. ARSTS is aimed towards customers that dress and lives with an open mind for fashion and style. We do not allow society’s rules and expectations blur our creativity and individuality. No filters for us, just jiggy shit...
The binary code that spells out “LIVING” associates directly with our technological background. The binary code in addition to the Arabic text differentiated our snapback from many others in the street wear community. We thought it would be very cool to have it blended with the color of the hat, so that “LEGENDARY” can stand bold independently from afar.
What does it comes down to when customers are purchasing the hat?
We believe our customers are purchasing this hat because of two reasons with the first reason being it is something different and second being the meaning of the hat. We want our customers to feel how we do with wearing our items; Legendary Living.